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Marketing Strategy and Tactics
Description
This course introduces students to the principles and vocabulary of marketing management, to the strategic implications of marketing decision making in the domestic and global marketplace, and to the most current marketing tactics for achieving strategic marketing goals. Instruction focuses on the marketing environment, the competitive challenges of the changing market structures, and the tools that today’s marketing manager needs to manage and mitigate risk in both for-profit and non-profit companies.
More Information
- Course Number: MBA 5306
- Credit Units: 3.00
