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Marketing Research Methods

Description

This course teaches students methods and practices for applied field research to support environmental sustainability in business decision making. Students learn and practice qualitative and quantitative research methods through developing and implementing a research plan and generating a report relevant to a specific industry. Other common market research methods such as observational studies and in-depth interviews with local experts are explored.

More Information

  • Course Number: MBA 5330
  • Credit Units: 1.50 - 3.00

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