This course will introduce students to the basic principles and vocabulary of marketing management and to the strategic implications of marketing decision making in the domestic and global marketplace. Instruction will focus on the marketing environment, the competitive challenges of the changing market structures, business ethics, and the tools that today’s marketing manager needs to manage and mitigate risk in both for-profit and non-profit companies. Examining the components of strategic marketing planning, we will study how the marketing mix is adapted to various business functions including market segmentation, consumer behavior, product development, marketing infrastructure, quality and marketing research. Current events, global trends, sustainable enterprises and social and green marketing will be highlighted throughout the course. Students will be involved in a range of individual and group activities including case analyses, in-class discussions and the creation of a strategic marketing plan.