Re-Branding Our Species: A Leadership Challenge For All Of Us

As our species finally breaches the carrying capacity of the planet we call home, we come face to face with that perennial challenge: evolve or die. But now the challenge is both global and immediate. We have explored and exhausted the brand Homo sapiens. It is time to re-brand, to evolve beyond the strategically wise, the rationally refined, the intellectually erudite and the technologically talented. Our patterns of being and becoming now need to align with the brand identity of nature and the cosmos at large – with patterns and processes that continually create conditions conducive to life.

To do this, we first have to abandon our ego-centric conceptions of self. We can no longer look out at the world through the eyes of strident individual self-interest. And above all, we must be ready to repudiate our gladiatorial existence and learn how to be communal beings. To commune with ourselves, with each other, with nature, with past and future possibilities.

This is no mere poetic flight of fancy. It is the survival imperative of our times. Beyond re-branding ourselves in this way, the true challenge lies in leadership for holistic thrivability. And we cannot meet this challenge alone.

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