The Strategic Marketing class at Dominican University of California requires students to work with a local organization to plan and implement an extensive marketing and social media plan. One of the graduate student groups from the fall semester chose to work with PiMobility and their new Electrobike program which is an electric bicycle rental service focused on providing the highest quality, self-guided bicycle touring experience available in San Francisco.
The student team: Tiffany, Joe, Dawn, and Sandra, quickly set about developing the infrastructure for the Electrobike’s social media platform and created a presence for Electrobike SF on facebook, twitter, instragram and youtube. Their goal is to generate interest and develop a strong following for Electrobike SF so that when PiMobility is ready to launch their new rental location, it will be easy to reach out and spread the word to a large network of interested customers. The students are posting and tweeting daily, sharing pictures and stories about the bikes. Tiffany described how taking the bikes out for a ride last weekend “this really helps to personalize the blog posts and tweets because we can share our own experience about the bikes (which, by the way, are very cool)”.