I have recently taken a new position as Senior Vice President at Eastwick Communications, a role that is only possible because of the Green MBA program. The Green MBA has significantly accelerated my career, facilitating my growth and confidence as I transitioned from manager, to director, to Senior Vice President, all while in the program. The courses, professors and readings have taught me the language of business coupled with the values that are important to me. The skills and vocabulary I learn in class are applied in my work every day.

I am at a Startup Grind and the speaker is from Silicon Valley, California.  All of this is occurring at a hip business incubator where the dress code is casual and everyone stares mostly at their Apple Mac Book screens.  The second informational meeting of the day was also here with web-based entrepreneurs who talk of trips to meet with VC’s in Palo Alto.  Their story is a familiar one, of looking and hoping for investors.  Everyone speaks English while networking before the speaker begins and small talk includes reminiscing about college days in Boston.  Does this sound at all familiar?

The Strategic Marketing class at Dominican University of California requires students to work with a local organization to plan and implement an extensive marketing and social media plan. One of the graduate student groups from the fall semester chose to work with PiMobility and their new Electrobike program which is an electric bicycle rental service focused on providing the highest quality, self-guided bicycle touring experience available in San Francisco.

The student team: Tiffany, Joe, Dawn, and Sandra, quickly set about developing the infrastructure for the Electrobike’s social media platform and created a presence for Electrobike SF on facebook, twitter, instragram and youtube. Their goal is to generate interest and develop a strong following for Electrobike SF so that when PiMobility is ready to launch their new rental location, it will be easy to reach out and spread the word to a large network of interested customers. The students are posting and tweeting daily, sharing pictures and stories about the bikes. Tiffany described how taking the bikes out for a ride last weekend “this really helps to personalize the blog posts and tweets because we can share our own experience about the bikes (which, by the way, are very cool)”.

The Dominican University Net Impact chapter Hosts an onsite visit to the Marin Sanitary Service where the Green MBA students were able to see first hand the volume of waste that is produced and processed in their own backyard. The Marin Sanitary Service is doing their part to reduce the waste that ends up in our land fills.

Report Overview

• Course: Operations Management
• Faculty Sponsor: Roberto Piccioni
• Publish Date: November, 2011
• Student Team: Kevin Bullock, Allison Lai, Leif Noble & Emily Olson
• Disclaimer: This work represent the ideas and research of a group of Green MBA students. It doesn’t purport to represent the views or endorsement from Dominican University or associated faculty members and staff.
• Copyright: This report is available for general use, not commercial use. Users of the report are urged to cite the Report when using associated content.
• Download Complete Report (1.1mb, 50 pages)

Report Overview

• Course: Operations Management
• Faculty Sponsor: Roberto Piccioni
• Publish Date: November 12th, 2011
• Student Team: Peter Carlson, Erin Carrera, Cathe Cornellio, Will Freschi, Gregory Lake, Lisa Tamayo, Henry Tsai
• Disclaimer: This work represent the ideas and research of a group of Green MBA students. It doesn’t purport to represent the views or endorsement from Dominican University or associated faculty members and staff.
• Copyright: This report is available for general use, not commercial use. Users of the report are urged to cite the Report when using associated content.
• Download Complete Report (2.2mb, 34 pages)