Ethan Newby received his B.A. in Psychology from the University of California San Diego and went on to acquire a Ph.D. from the University of California, Berkeley. Since completing his education he has lived in Michigan, Massachusetts, and now San Francisco. Over the last ten years Mr. Newby has owned his own company, Newby Research. He specializes in using both qualitative and quantitative approaches to conduct research on user experiences. His work focuses on everything from the advertising that draws people in, to the problems that cause people to call a help desk. The Fall 2009 semester at Dominican is his first foray into teaching since he specialized in statistics as a graduate student at UC Berkeley. He co-teaches Marketing Research for the GreenMBA.